11 tactics on what works to start getting momentum with your Lens account.
I've spent over a year exploring Lens and grew my account to nearly 15,000 followers without previous large platforms or secret strategies. Trial and error with quick actions and community connection drove the growth.
The first 500 followers is the critical phase. Visibility isn't automatic, and you often feel like you're posting into the void. But understanding the platform dynamics changes everything.
The 11 Tactics
1. Recognize Different Dynamics
Large accounts get broad default visibility — lower-quality content can succeed. What works for big accounts doesn't work for you. Small creators need different strategies.
2. Prioritize Comments
Don't wait for engagement. Actively comment on others' posts with valuable insights and relevance to the community.
3. Engage with Top Creators
Use leaderboard tools to identify active accounts and interact with them daily. Few creators do this consistently.
4. Establish a Niche
Focus on specific content areas. Help audiences associate you with particular subjects for clearer positioning.
5. Move Fast
Rapid production and iteration matter more than endless refinement. Quality doesn't come with overthinking but with repetition.
6. Avoid Number Obsession
Growth matters, but becoming fixated on metrics distracts from the creative journey.
7. Delay Monetization
Early monetization efforts risk reducing viral potential. Build community support first.
8. Learn from Others
Observe successful creators' tactics while recognizing that effective approaches evolve constantly.
9. Adopt Data-Driven Thinking
Lens's public data transparency enables creators to analyze what drives engagement and learn from feedback loops.
10. Stay Authentic
Avoid producing content solely to please others. Authenticity ensures long-term association with meaningful work.
11. Enjoy the Process
Content creation should be personally fulfilling, not merely driven by external rewards.
Lens remains a playground to experiment with content creation and app development. Apply these tactics while maintaining genuine passion for your work.
Originally published on Substack.